There’s something interesting about the way folks like Tyler, Stewart and other famous fans of the brand like John Mayer and Ryan Gosling wear their Casio watches, though. They mix their two-digit price tag watches with expensive designer pieces. In the above photo, Stewart is clearly not above spending money on what she wears, but the Casio is of a piece with her slouchy Rich-Casual look: Thom Browne jackets, faded jeans, Nike Cortez sneakers, and a watch that says, I can make anything cool. And she’s right! And in the context of Hollywood and celebrity, among a sea of Patek and Rolex pieces, the most unexpected watch a person can wear is a $20 one from Casio.
Tyler, meanwhile, who helped put Supreme onto a more mainstream audience in the early part of this decade, understands the allure of mixing and matching. He knows how to pair T-shirts so incredibly exclusive they sell out in seconds with a watch Amazon is so eager to send out the company is practically firing up a delivery drone at this very moment. Unlike a lot of celebrities who will dress head-to-toe in a single brand, Tyler screws with the knobs of an outfit until he has something that maintains some modicum of inscrutability. And best of it all: he does it in a watch we can all afford.
Stewart and Tyler aren’t the only celebrities who have gravitated towards Casio over the years, either. Earlier in his career, Ryan Gosling often wore a $25 Casio A168W-1. “With its daily alarm, hourly time signal and auto calendar, you’ll never need to worry about missing an appointment again,” the product description reads. It’s a funny watch to wear when the appointments you’re never again worried about missing are things like, “Film Drive,” “Date Night With Eva Mendes,” and, according to Gosling’s Wikipedia, “Gain Widespread Recognition.”
Ryan Gosling and his Casio A168W-1
Noel Vasquez/Getty ImagesJohn Mayer, too, has long been a fan of Casio’s sub-brand G-Shock. “I love Patek Philippe perpetual calendars only marginally more than I dig the Casio Frogman G-Shock—but for different reasons—and if you’re wearing either, chances are I’ll sidle over to you and start a conversation about it,” Mayer wrote in Hodinkee back in 2012. Having an appreciation for both, Mayer argues, is what being a watch enthusiast is all about.
Figures like Bill Gates and Robert Mueller also famously wear Casio watches. These two make a bit more sense: the super-affordable and practical timepieces make a statement about how pragmatic these men are. Sure, Bill Gates could wear any watch in the world—he has enough money to buy the world’s most expensive $31 million timepiece 3,441 times over—but wearing a Casio signals something much more strongly about what he values. (An opposition to the wealth tax, maybe!)
What all Casio wearers have in common is the knowledge they don’t need a splashy watch as proof of their wealth, celebrity, and style chops. Cherish this fact, friends, because it means you don’t either.
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November 27, 2019 at 03:32AM
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Why the Coolest Celebrities on the Planet Are Wearing These $20 Watches - GQ
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